WORK: The SEED (How I Grew Today)

Call us your waste management company…

It won’t always be the prettiest job, but it’s needed. On time, done right, and out of your way!

OK, OK… Waste management might be too harsh and our friend Marquita of How I Grew Today, might be offended. See, we’re not saying that this project is trash at all. However, her new project ‘The SEED’ is majority management and little design. When you think of THE ARTOHOLIKS, you think… Cool graphics, videos and photos right? When Marquita came to us to help her with her new video series, she had already did the fun part by having someone else create the videos.

So, where did that leave us? Management! Yup, we were hired to consult and help deploy these videos. So while this isn’t our norm, it still allowed us to be creative by…

  • Producing a social media calendar and plan
  • Developing additional creative assets
  • Managing the process of content distribution
  • Monitoring social engagement

The reason we have no problem calling this a waste management project is simple. Unlike our web projects, branding projects or any other design jobs that we work on, Marquita, needs us, while those other jobs pose a ‘WANT’ greater than a ‘NEED’. People want to work with us because we’re young, cool, seasoned, flexible and a ton of other reasons, but they don’t always need us. The SEED is a perfect project right now for us because we are now in a place where we NEED our clients to NEED us. This type of project is no longer subject to subjective opinions, this project is all about the FACTS.
Moral of the story? Be needed, be a waste management company and stay in business.

We got Digital!

Yup, we got digital on ya!

We have great news! With growth comes change, with change comes new responsibilities, with new responsibilities comes more work and opportunities for us to excite you. Over the last couple of years, we flirted with digital services by helping some of you with things such as your email blasts, social media graphics, and digital campaigns. However, we were careful about how much we committed ourselves to offering. We all know the saying, Stay in your lane! We also know that design will only get us but so far down that long lane. So we made the decision to switch gears, we’re moving over into that newly fresh paved lane and will now offer digital services to all of our clients, big and small. Stay tuned for a few case studies over the next couple of months,
but for now, check out our offerings below. And don’t forget, tell a friend!


Management & Deployment
Analytic & Reporting
Content Creation


Monthly & Quarterly Social Plans
Paid Digital Advertising: Creative & Management
Analytic & Reporting


Copy Writing

SMBNYC x IQUAN Winter 2017

Randomly our Artoholik crew members Steve Cancel @smbnyc & Iquan Worthington aka @iquanw get together at least twice and year and document their hangout through photos and video all just for the fun. With Spring closely approaching, we decided to compile a batch of images from their recent Winter campaign titled smbnycxiquanwwinter. This is the first time that the duo, systematically edited and posted their images together with a proper hashtag and timeline. Oh, and there’s a vlog to go with it if the images don’t tell the story of their day completely.

#Aday in LES


shot by #rbeam

You know I used to beat that block, now I be’s the block.

Iquan shares some of his experiences to form a down and dirty version of how to grow your small brand.

Earlier today I received a phone call from a friend stating that she needed some inspiration. I thought, “Cool, how can I help you”. She then rambled on about an idea she has and a commitment she needed to make in order to pursue that idea. Turns out, she didn’t really need inspiration, she just needed to vent. I get it, everyone wants to do things their own way. Unfortunately, today a lot of people want it their way and very quick too. What saddens me about my friend’s rant, was that she had already made up her mind and didn’t sound confident at all about the decision she arrived at.

photo props:

Somehow, everyone in my age group is an entrepreneur. I call this the Puffy/Jay Z era. They made it cool for us to want to start our own, which is very dope! Over the last 10 years, I’ve seen my friends who were rappers start music labels, artist and designers start clothing lines, cooks become chefs, and so on. We all jumped aboard of the Entrepreneur Express, with the strength of our talents but forgot the knowledge of business; but perhaps we never had the knowledge to begin with.

shot by #shotbyguru

You know i used to beat that block, now I be’s the block. The truth of the matter is, you can be more talented than the next person — the better DJ, Chef, or Artist — but unless you’re super awesome and can pretty much sell water to a fish, you need to learn a few things that will transform you from hustler to entrepreneur.

I’m still very active in the struggle, everyone knows I can design, take a pretty photo, and build a decent website. But what good is all of this if I’m not generating the money I want to make for myself and the team? After 10 hard years I’m finally here and I decided to write this post to help my friend I mention above with her decision.

shot by #rbeam

Here are the 10 biggest lessons I learned while building the artoholiks:

Marteese of Do Brand shot by @iquanw

number 1

Be clear about what you want.  Have an idea on what you want do, who you want to do it for, and why. With the resources we have at our fingertips, anyone can make a t-shirt or two. A friend of mine, a martial arts instructor created a line that inspires other martial artists. That’s a voice! He’ll get support from the first tier of supporters which is friends and family; the second tier, is the Martial Arts industry. He’ll be in Dojo’s all over if he follows the next 9 steps.

shot by #rahbeam

number 2

Adjust… Find your industry competitors and know their next steps.  Also, know your customers!  With this knowledge, you will always be able to craft your business to grow with the times.

number 3

Consistency… Being consistent sounds easy but it’s not. In the process of changing up in order to keep up, you could easily lose you core VOICE or make it confusing and nearly impossible to identify. Do everything in your power to maintain steadiness.  Do not lose your voice.

number 4

Stay Hungry! Not Thirsty… Just because you can, doesn’t mean you should. You’ll be tempted to expand or try something else. Chances are,  if you didn’t perfect your initial idea, adjust well or maintain a level of consistency with your original idea then there’s no way you’re going to get it right in your expansion. Stay put for a moment, and master what got you here.

number 5

(infiltrate) OK, I may have slowed you down, that’s good! That was my goal. Here’s where being the best that you can be comes into play. Educate yourself, work for or put yourself in the presence of someone who is doing what you aspire to do and get schooled. Take this info and use it to get your business over the hump and into that next step.

my time at Tritonic/GMLV

number 6

My Favorite… If you have passion, then you’re doing the right thing, because without it, at this point you would have given up. If you had time to infiltrate, then you aren’t making real money. But that’s OK, you have passion, you’ll figure it out! Be patient, take the money you are making and reinvest it back into your business and you’ll be fine.

number 7

At this point, you’re not in it to make friends, you’re in it to make ends. You gathered some info, sacrificed the new Jordan release to get that new piece of equipment, and you’re almost there. Meanwhile, shorty is over there stepping on your toes trying to do what you do. You’re not hating if you keep your resources to yourself, you’re not hating if you choose to keep your next move to yourself. You learned everything you need to know by working hard, getting up early and staying up late to research, and building relationships; you earned it, you keep it.

number 8

Manage your growth… You might feel a little successful at this point because you are starting to break even and may even have a team, some support, or a little help. Stay put, chillax, just like everything else it will grow, don’t rush your fate. Continue to work with it and have faith, before you know it, that shiny storefront won’t be out of your price range.

number 9

STAY LEARNING… The girl above, didn’t ask me one single question. See she’s aware that I’m successful and have being going at it for 10 years. However, she didn’t ask one question. Me, I am the complete opposite, I ask MAD questions. Like a whole bunch! So many questions, you might be lowkey annoyed. Read, ask questions, find a mentor, and never stop wanting to learn.

number 10

You may laugh at this but I mean it when I say it… Have FUN! Having a job is WHACK and it’s probably the reason why you decided to start your own business. Remember that! Hire people who love working with you, people who will ride with you. When you’re having fun, it makes that empty bank account less depressing. People will want to be down, to buy from you, and to support you, because good people love happy people. #FACTS

Urban Exploring: Exploring 2016 (Episode 8)


Happy New Year Artoholiks! Iquan woke up excited about the new year and he made it his business to go visit a few of his creative friends in Newark just to learn what their excitement is for 2016. This impromptu episode is packed with inspiration, motivation and pure positive energy all based around Iquan’s personal goals and short comings from 2015. Enjoy!



Rebecca Jampol on twitter
Eric of New Wave Barber Shop his shop
Andres Jimenez his social
Tehsuan Glover his blog
Tamara Fleming her work
Akintola Hanif his stories



1. Sángo — Só Você (Ft. Elhae & ESTA.)
2. MORE // NIGHT — Relax yo
3. PYRMDPLAZA — House Bump For Joe Kay
4. JLL — Blue Skies
5. Mozaic (AGO) — Rachel Foxx Strong (Mozaic Flip)
6. Kurai Noir — Corinne Bailey Rae – Put Your Records On (Nehzuil Remix)
7. AbJo — Loop 544 (for Dilla)
8. PYRMDPLAZA — Rush Feat. Abjo

Urban Exploring: Adam Padilla (Episode 7)


In our 7th episode of the season, Iquan takes a solo trip to NYC to visit long time design friend Adam Padilla at the Brand Fire Agency HQ. During the time, Adam gave Iquan a tour of the studio and they discussed life, family, design and holding yourself accountable for making time to do the things that makes you happy. The two also had a drawing session, ordered food via Seamless and just caught up.



President & Chief Creative Officer of BRAND FIRE Creative in NYC is a giant ball of creative genius. Adam has pretty much touched greatness in everything between the worlds of Graphic Design and Fine Art. Adam has a in depth portfolio and resume to back those words up including the Creative Director position for Nets Basketball. To learn more about Adam and his work follow him on Instagram here.
creates brand names, logos, messaging, packaging, point-of-sale, website and collateral to give their clients a competitive advantage.

Order food delivery from your favorite local restaurants from your mobile phone. Download

A NYC based restaurant offering up delicious food without all of the crap. Bare ingredients with no artificial preservatives and unhealthily fats.
Next time your in the city, check them out. Visit


Urban Exploring: Boston pt2 (Episode 6)


Iquan, Aaron, Steve and Guru… Grab a true American belly up breakfast, explore the Essex Salt Marsh as well as downtown Boston. The crew paid visits to Bodega and Johnny cupcakes and then wind down in the Boston Seaport District.

Watch and Subscribe



Founded in 2006, Bodega has been a refuge and tool for the clandestine group of artists behind … Visit the shop. Bodega 6 Clearway Street Boston, MA 02115

A food themed clothing brand created by Johnny and now managed by his family started with their first shop in the downtown Boston area and now can be found in major cities across the country.

A traditional cafe/diner located on the main shopping strip in Newbury Massachusetts. Known for their amazing breakfast dishes and specialty french toast. Yum!

In Massachusetts, the North Shore’s Great Marsh is the largest continuous stretch of Salt Marsh in New England, extending from Cape Ann to New Hampshire. The Great Marsh includes over 20,000 acres of marsh, barrier beach, tidal river, estuary, mudflat, and upland islands extending across the Massachusetts North Shore from Gloucester to Salisbury. In recognition of these extraordinary resources, a portion of this area was designated by the state in 1979 as the Parker River/Essex Bay Area of Critical Environmental Concern.

Following The DJ: Nick Wiz



I read a tweet today from a hip-hop music producer I follow named J-Zone that said “Cool shit about being a crazy late bloomer with so many things is being hyped about shit everyone around you gave up on already.”
This quote stood out to me because I can relate to it. I too feel the same way about discovering music that I love well after its release date. There are so many records that have come out over the years that I’ve slept on or never even knew existed.

When so much music gets released every week, how can you possibly stay on top of everything anyway? When I fall in love with music that hits me, I can listen to it on repeat for months, sometimes years. I’m still listening to Nas’s “Illmatic” debut.

This brings me to Nick Wiz, an underground hip-hop producer born in NYC and raised in Teaneck, NJ, whose appeal lends itself to fans of raw, uncut, jazz-laced, bass driven, mid-tempo, 90’s hip-hop. If you dig the sounds of DJ Premier or Buckwild, you can definitely get down with Nick Wiz.


Nick Wiz first made an impact on the 90’s hip-hop scene with his beat contributions to Ecko Unlimited’s “Underground Airplay” cassette series, which are now highly collectible. He is also considered to be an integral part of the early Lyricist Lounge movement. His most notable work can be found on the Cella Dwellas 1996 debut album “Realms n’ Reality” on Loud Records.
I didn't realize it at the time, but I first heard a Nick Wiz beat on the Rawkus Records mixtape Soundbombing 1 back in 1998, on one of my personal favorites, Shabaam Sahdeeq’s “Arabian Nights”. His unique choice in samples, low-end filters, hard hitting SP-1200 drums and dense bass lines can also be heard on records by Mad Skillz, Chubb Rock, Chino XL and Rakim.


celladwellas soundbombing

Recently I discovered two full-length albums of nothing but Nick Wiz instrumentals from that same era and I couldn’t be more hyped.

The first one was actually released in 1997 on a compilation series called “Hydra Beats Vol. 12” while the other one was just released a couple of weeks ago, simply called “Unreleased 90’s Hip Hop Instrumentals.”

Through my constant journey as a DJ, searching for that 90’s sound I’ve come to love, it’s always a challenge finding a certain flavor that I can listen to on repeat for lengths of time. It might be dated but it takes me to a place that satisfies my ears and soul.

Some highlight tracks from the two albums include “Mind Crusher”, “Starlite”, “Four Elements”, “Hermano”, “Hey Man”, “Xylophone” and “Ride Out”. Check out these dope tracks yourself and help support underground hip-hop by purchasing Nick Wiz’s music on Bandcamp.


BANDCAMP Nick Wiz Unreleased 90's Hip Hop Instrumentals
YOUTUBE Mind Crusher

WORDS by LAYTON W. // CREATIVE by IQUAN W. (another Ike & Laytonic collaboration 2013+)

Urban Exploring: Open Crates + Sweet Chick (Special Edition)


In this Lost Episode of Urban Exploring, Guru and Ike share clips about the success and growth of Open Crates in the earlier part of 2014. The duo also spent a day in Williamsburg Brooklyn at CMJ to catch up with drummer Layton Weedeman of Courtesy Tier as he performed with his friends Isle Of Rhodes. Lastly, they grabbed grub from Sweet Chick, a soulful Chicken and Waffle restaurant also located in Williamsburg Brooklyn.



Processed with VSCOcam with m3 preset



Open Crates curates music, breaks records and builds culture for progressive vinyl heads. We vibe on all genres of heavy percussive music.

Check them out monthly in Jersey City for Open Dig, click the flyer for more details.
[one_half_last]open crates - open dig [/one_half_last]
sweet chick


Sweet Chick's philosophy is simple: Great Food, a Cool Vibe, and interesting Cocktails at a great price.
Along with some of the best fried chicken and waffles in New York City, we're serving what we like to call American cuisine with a Southern accent: Rustic but Modern American comfort food and twists on classic dishes and cocktails, plus home-baked desserts that will make you feel like a kid again. The dining room, on the bustling corner of North 8th and Bedford Ave, is as cozy and inviting (and locally-sourced) as our food. Check them out on Yelp


CMJ connects music fans and music industry professionals with the best in new music through interactive media and live events. CMJ also produces a legendary Music Marathon, the largest and longest-running music industry event of its kind, in addition to live events across the US. LEARN MORE[/one_half]


Isle of Rhodes is the moniker for Rob Farren's hard hitting indie rock project. Known for interweaving dynamic stylings and virtuosic abilities, while fashioning rock with an ensemble flair, Isle of Rhodes, draws upon on blues, funk, and classical elements, with influences ranging from Gershwin, Beethoven, Radiohead, The Beatles, Arcade Fire, to Roy Orbison. LEARN MORE[/one_half_last]




Layton Weedeman is a drummer and DJ from Moorestown, NJ who graduated with a Bachelor’s Degree in Professional Music from the Berklee College of Music in 2004. He moved to Brooklyn, New York soon after with his alt-rock-indie band Courtesy Tier. As a drummer, he’s been featured on records by local artists Jessi Robertson, Isle of Rhodes and Man Made West. With Courtesy Tier, Layton has toured the US, played showcases for CMJ in New York City as well as SXSW in Austin, TX and has been named one of the top artists in New York’s indie rock scene by the Deli Magazine three years in a row. As a DJ, he goes by the alias DJ Laytonic and exclusively spins vinyl records highlighting hip-hop instrumentals from the 90’s. His mixes include music by A Tribe Called Quest, DJ Premier, J Dilla, Buckwild and Pete Rock. For more on Layton Click Here




PAT VAN DYKE - Frequency


PAT VAN DYKE - Swindle


Dem Say Ah


HäZEL - Badoowap


LAYTONIC - Until You Were Gone


BIG JACK - Live @ OC


Happy Hour with Akintola Hanif of HYCIDE magazine


Our Happy Hour series took a back seat to our other monthly segments or did it really? Maybe we were busy shadowing a very special creative… Maybe we had to attend all of his events in the past year… Maybe we had to kick it with him in his studio… Maybe we roamed the streets of Newark in search of his subjects… Maybe for an entire year we gathered a ton of footage of Akintola Hanif and learned what it takes to create a subculture and art journal called HYCIDE magazine… Maybe we had to do all of this just to piece together a two minute story about a photojournalist and filmmaker that goes against the grain to tell stories of the feared, neglected and misunderstood. Maybe we should change the title from “Happy Hour with Akintola Hanif of HYCIDE” to “HYCIDE Year with Akintola Hanif”. In this two minute journey, Akintola takes us with him and allows us to really get to know not only what he does but why he does it. Enjoy!










Outside of Street Photography… What other styles of photography do you enjoy?

Sometimes, when it’s not work and I have creative freedom I enjoy studio photography, I also enjoy paid event photography when it’s a interesting event.

What other photographers inspire you?

You know there are many that come to mind, some of whose names I don’t even know, but the main ones that've directly inspired me are Gordon Parks, Jamel Shabazz, Zun Lee and NemaEtebar.

If you could do an issue on another US city outside of Newark and Brooklyn which would it be?

Most likely It would be the inner cities of California and I’d focus heavily on the gangs and homeless there.

Please share with us how you get your mind right when selecting and editing your images?

Usually I just sit alone and listen to music, preferably atmospheric. Music with no words allows me to zone out and focus better; but then sometimes I listen to hard (rap) shit too.

If you had the opportunity to shoot ANYONE who would it be?

Maybe the vitiligo model Winnie Harlow or this one really interesting dressing Muslim pimp around here that runs a crack hotel.

Name one thing Akintola love outside of ART and PHOTOGRAPHY... something silly.

I can’t really think of anything that I love that’s silly, I take love very seriously and am not easily influenced. Outside of art and photography (before art and photography) my greatest love is for my son.

Why are you passionate about subculture?

I’m really passionate about subculture because I have an extreme interest in telling stories untold and understanding things and people that are often misunderstood. I also tend to really identify with people who have made choices that society deems unacceptable, because I too have made similar choices (at different times in my life) and exist to the left of the status quo.

Why should others know more about subculture?

I just personally feel that’s it's always good to understand the world around you and all of its nuances. All inclusive understanding can also dismantle fear, create empathy, and inspire love, which is my mission as man and artist.

How do you feel photography shifts the world?

I’m not sure photography shifts the world, however I do know that images shifts people's perception and often times photography is used to project negative images and assumptions about who people are. Photography can also be used to cover up the intentions and true identity of the conniving and untruthful, like politicians etc...When we don’t know people first hand the images we see develop our perceptions of them. This can be a good and/or bad thing.

If a corporate brand wanted to sponsor and 100% back you and Hycide, which company would be the best to do so?

I can't really think of any corporate brands, but maybe Puma or Red Bull (if those are even considered corporate brands) just because I see them doing things with the arts community. However, I think HYCIDE sponsorship would have to come from private donors or a major arts organization like the Andy Warhol or Dodge foundation.

Lastly, in getting to know Akintola…How long should this video really be?

To really get to know me, you’d have to follow me throughout the years and experiences that have made me who I am, and that would take a lifetime or at least a couple hours of edited footage.

What advice can you give an up and coming street photographer?

I would encourage them to develop relationships with people as opposed to just going out on the streets randomly, but there has to be a mixture of both. Acting on impulse and patience are equally important in street photography, you have to approach people without fear and with genuine intentions for them to really open up to you. It's also really good to revisit the same places and people so that you can really catch the intimate moments (after forming bonds) that take place in the street and in their lives.









Written / Edited - Iquan Worthington & Akintola Hanif
Video - Directed, Shot & Edited - Iquan Worthington
Video Music: Da P dabeatX - DopeDopeDope
HYCIDE magazine: Hycide