Empire Fragrance

the home digital platform to purchase fragrance products from Fox's hit TV show Empire.

EMPIRE FRAGRANCE
Year: 2016
Categories: Web Design & Digital Marketing

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overview

Empire Beauty Group was anxious to launch their first product and e-commerce website. The issue was their very small team lacked knowledge in e-commerce and online marketing.

approach

We came into play by first consulting and learning about their product and core audience.

We then created a plan to first develop their online presence with a well branded, minimal U/I and created an incentive to increase checkouts. Once launched, we developed a monthly marketing campaign via Facebook, Display and a contest.

results

3.34


3.34k sweepstakes visitors

40


40% Sales Increase

18


18% increase in Facebook page likes

The sweepstakes racked up 3.34k Visitors, 1.28k Participants, an 18% increase in Facebook page likes, and 389 Facebook shares.

HOW DID THAT HELP SALES?

They saw a whopping 40% increase in October sales over September sales.

Let’s not forget, we’re converting a 12% email blast open rate into 5.9% clicks!

more work...