William Rast

new america denim

Year: 2016
Categories: Online



Develop a micro site that would carry the core aesthetics of William Rast.  Sequential wanted a dark but fun and unique website.

the approach

We proposed a PHOTO based website. William Rast is all about story so we wanted the website to be a giant online gallery of campaign images that would walk visitors through the William Rast lifestyle. The site now boasts strong imagery with basic information: ABOUT, WHERE TO BUY, and SOCIAL MEDIA links.


Our efforts have resulted in a high click through rate.  Users are anxious to get to the site page but are mesmerized by the images, as they stay on each page for more than a 40 second average.

more work...